In this article I want to discuss what may be the biggest secret in the world, something that appears simple, in plain sight, and yet holds immense power. This secret has shaped human history and explains why Earth is a magnet for extraterrestrial and intra-terrestrial beings. The prize in question is human attention, which is a formidable force beyond measure. Let me explain. In today’s digital era, we have come to appreciate the value of attention, courtesy of our access to an abundan...